“The analysis indicates that Botswana tourism arrival figures have been declining
during the past three years, especially from lucrative overseas tourism markets. The implications of such declines for job creation, economic growth and foreign
exchange earning are substantial, especially since the trend is most marked in the
high revenue holiday travel segment of the market. There is an urgent need for a clear, market driven tourism strategy that directs the future marketing and development of key tourism attractions towards greater diversification and market expansion. Such a
strategy may imply substantial government investment (e.g. road development and upgrading, airstrip improvements, provision of accommodation in parks, etc.) to make tourism areas and attractions more accessible and appealing to a wider range of potential tourist segments.”
