Due to its potential for growth and employment, the beef subsector has been identified as one of the commodities to drive the country’s agro-industrialisation agenda. This policy brief shows that breeding services and enforcement of standards highly strengthen the performance of the subsector. Therefore, the subsector’s transformation requires deliberate effort to enhance breeding and enforcement of the right standards. We recommend that the government partners with the private sector establish breeder societies to complement the efforts of NAGRC. We also recommend the stringent enforcement of standards and the establishment of modern abattoirs along the cattle corridors through a PPP framework to enhance quality.