“Senegal has a well established democracy, and is one of the most, if not the most stable country in the politically insecure francophone West African region. The country is also recognised as having the best macroeconomic profile of the WAEMU member states. Although much international research has been published on Senegal, very little of it has been directed towards prospective international investors and companies wanting to extend their African operations into West Africa by way of Senegal. This study attempts to close the gap between perceived and real business constraints by offering a clear analysis of the business environment in Senegal in the field of foreign direct investment (FDI).”