“The major research question of the study was how supply chain rigidities affect business survival in Uganda’s fishing sector. The rigidities were examined in the context of both efficiency and effectiveness of the fish value chain in meeting supply objectives of reliability in quality, quantities, price and timely deliveries. Results revealed that learning, a sub-variable of knowledge flow or sharing had taken place in the value chain. The sector had also experienced growth in commercial industrialization, employment and export values, thus resulting into being a second largest Uganda’s foreign exchange earner. However, the growth has been achieved, due to pursuit of short-term gains at the expense of sustainable long-term economic aspirations. The sector was found to be facing constraints of information asymmetry, weak partnerships, uncoordinated inter-government agencies in facilitating a conducive business climate, high economic losses due to immature fishing and finally power asymmetry exercised by lead firms.”